Sony Pictures has obtained the cinematic rights to the global toy phenomenon Labubu, initiating early development on a feature film that could potentially launch a new entertainment franchise. The agreement between the studio and the Chinese toy manufacturers was finalized this week, though specific creative details remain undisclosed.
The plush toys, created by European-based designer Kasing Lung, originally formed part of a monster figurine collection by How2 Work before gaining massive popularity across Southeast Asia through Chinese retailer Pop Mart’s marketing efforts. Inspired by Nordic folklore according to their creator, the dolls’ appeal has been amplified through social media platforms where collectors document their unboxing experiences and showcase rare editions.
The brand’s cultural significance has been further elevated through celebrity endorsements, with prominent figures from the music and entertainment industries incorporating the dolls into their fashion accessories. This visibility has contributed to extraordinary commercial success, with new releases frequently selling out within minutes and limited edition versions commanding premium prices in collector markets.
This film project represents the continuing trend of toy properties transitioning to cinematic formats, following the successful template established by recent blockbuster adaptations of classic playthings. The entertainment industry has increasingly looked to established toy brands as source material for potential film franchises, with several major studios actively developing projects based on popular play products.
The Labubu universe offers multiple character possibilities for cinematic adaptation, including the titular character alongside other fan favorites from the collection. While the project remains in preliminary stages without confirmed production team members, the acquisition signals Sony’s commitment to expanding its portfolio of family-friendly entertainment properties.
