The Duchess of Sussex’s venture, As Ever, has announced new additions to its product lineup with a seasonal restock scheduled for June 20. The brand’s social media channels recently featured an image of stacked pancakes topped with raspberries and syrup, accompanied by a caption hinting at “sweet things” and “delicious surprises” for customers.
Industry observers have noted the timing of this expansion coincides with ongoing discussion about the couple’s financial strategies since their departure from royal duties. One commentator suggested that while the Sussex name provides initial brand recognition, the profitability of culinary products alone might not substantially impact their financial portfolio.
Recent publications have revisited claims about the couple’s motivations for leaving their royal positions, with some sources indicating financial considerations played a significant role in their decision to relocate to California. These reports contrast with the couple’s substantial entertainment industry agreements, including a reported $100 million multi-year arrangement with Netflix established in 2020.
The couple’s previous partnership with Spotify, estimated at approximately $20 million, concluded last year after what sources described as unmet production expectations. Despite various business ventures, questions continue regarding the long-term sustainability of their commercial endeavors outside traditional royal funding structures.
