Apple has finalized a five-year agreement to become the exclusive U.S. broadcaster of Formula 1 racing, marking another significant move in the technology company’s expansion into live sports programming. The deal, valued at approximately $140 million annually according to industry reports, represents a substantial increase over previous broadcasting arrangements.
The agreement positions Apple to leverage one of America’s fastest-growing sports properties to strengthen its streaming platform. Beginning next season, Apple TV will provide comprehensive coverage including all practice sessions, qualifying rounds, and race events throughout the Formula 1 calendar. Selected races and practice sessions will be available to viewers without subscription requirements.
This sports rights acquisition follows Apple’s successful entry into motorsports entertainment through its recent theatrical production centered on Formula 1 racing. The film achieved notable commercial success internationally before its scheduled streaming debut on Apple’s platform later this year.
Apple’s services executive expressed enthusiasm about the partnership, highlighting the opportunity to bring comprehensive Formula 1 coverage to American audiences. The arrangement continues Apple’s strategic investment in live sports, which already includes broadcasting rights for professional soccer and baseball.
The streaming industry has increasingly prioritized live sports content as a method to attract and retain subscribers while generating advertising revenue. Formula 1 has demonstrated substantial audience growth in recent years, adding millions of new followers globally, with particularly strong expansion in international markets.
This exclusive broadcasting agreement represents the latest development in the ongoing competition among digital platforms for premium sports content rights.
